New Trends in the Home Business Industry

The home business industry today is undergoing somewhat of a metamorphosis. I suppose it has been, for awhile. No, I'm not referring to the Internet or the tendency of people to be more mistrustful or skeptical. I'm referring to a change that seems to be driven by a depressed economy. Quite frankly, people are scared! They're worried about things like loss of a job, putting food on the table, making their mortgage payment. They're more inclined to tighten their purse strings and less likely to buy products they deem to be luxuries, such as juices or health supplements. They are likewise less inclined to buy into a business dealing in such products.

Since many of the more prominent home businesses are MLM's selling juices, supplements and the like, sales and recruiting have become a lot tougher. It's not that those products or the businesses marketing them are bad, it's just that when faced with a choice between buying health supplements and putting food on the table, people are going to chose the latter. So, can someone still make a living in MLM, these days? I believe they can, if they chose their business and products, well.

Look for a business selling products that everyone wants or needs and will continue to buy, no matter what the economic trend may be. Service stations still sell gas, fix cars, replace tires, and so on because people still have to drive cars. Grocery stores still sell groceries, Utilities companies still sell power, well, you get the idea. One business trend that is proving to be very successful is the marketing of discount shopping memberships and services. In the traditional business world you don't have to look any further than Walmart. Do they sell the best products? No. But they do sell for less and people shop there in droves!